Our Mission

Founded in 1906, Elias Rocha took the helm in 1964 to go on to gain a solid reputation as one of the Bay Area’s leading hand-painted sign companies. Painting everything from merry-go-rounds to high-end gold leaf window signs, Universal established itself as a leader in high quality craftsmanship.

When the first vinyl banners were introduced in 1978, Universal developed a system of installation while working with this new medium that had not yet been perfected. Universal was on the cutting edge then and remains successful at adapting to and utilizing the latest advancements in technology and materials. Our many years of experience have helped us successfully complete many large-scale projects and we will continue to provide the highest quality service to our customers in the years to come.

We pride ourselves on our excellent reputation as one of the most ethical and respected sign installation companies in the Bay Area and our ability to consistently deliver solid craftsmanship. Whether your project is a corporate campus, wallscape, billboard, restaurant or educational facility, Universal Sign Co. Inc. is the right company for your project